Pitching for the Five Stars -I


It all began when we got a call  from the Big Guns at the International Hospitality Group, to present them a launch plan with ideas, thoughts, strategies and costs – with a detailed media plan for  rebadging and rebranding the twin properties of IHG at Mayur Vihar.

The Chocofest was but one of the 3 possible routes – but was closest to our hearts and need we say stomachs.  A radio script, an AV script, Print Ads, Outdoor and phase wise planning, we poured our hearts and souls into the effort. And didn’t lose heart either.


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